An Artist…and the moment of truth

“You appreciate the way it frees you to climb the heights of creativity, with the assurance that at the moment of truth, you and your Nikon are one.”

This Nikon camera ad from Modern Photography that some observant New Yorker contributor discovered and re-presented, is delightfully like the provocative advertising depicted in “Mad Men,” down to the editorial comment about being, ahem, loaded.

Although this clipping is in our Humor vertical file, a little sleuthing traced the page to April 6, 1957 issue of the New Yorker, p. 144. Easy to do, as the library subscribes to the New Yorker, availing us of the juicy digital archives.

About Deirdre Donohue

Stephanie Shuman Librarian International Center of Photography Follow on Twitter @icplibrary
This entry was posted in Unpacking the collection, Vertical files and tagged , , , , . Bookmark the permalink.

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